New brand : Dagmar

Our new brand : Dagmar

House of Dagmar was founded in 2005, with a desire to establish a long-lasting business based on a high quality-approach throughout everything they do. High quality contributes to a longer life span for clothes, which is ultimately better for the environment. Choosing materials and designs that are long-lasting yet kind to the earth, humans and animals are central to the business and brand.

“For us, this is not only a trend but an important journey. It is an important part of who we are and what we do, it is a part of the Dagmar-DNA.” - House of Dagmar

GOOD CHOICE is a label that Dagmar created and started to use in 2019, with the purpose of helping consumers identify sustainable products from House of Dagmar. The GOOD CHOICE-label hangs on clothes made from ethically produced and environmentally friendly materials, such as GOTS-certified organic cotton, mulesing-free merino wool, chrome free leather, regenerated fibres and FSC-certified viscose. 

By 2020, 85% of Dagmars products will carry their GOOD CHOICE-label. Thier goal is to offer 100% GOOD CHOICE-collections. Join us in following Dagmar on this challenging, yet very exciting and important, journey of becoming 100% GOOD.

Photos : House of Dagmar